Yammer, Salesforce Chatter and Ning are examples of these networks. Private social networks operate like normal social networks but can only be accessed behind the firewall within companies – hence the term “private”. Like many social networks, the lifespan of professional social networks is sometimes short, so be sure to pick a reputable and established networking site.Īlthough the name sounds like an oxymoron, private social networks – or private enterprise networks – are a useful tool that an increasing number of companies are utilizing. Businesses create LinkedIn pages to build brand awareness, share corporate information and announcements such as Coca-Cola, Mashable and Four Seasons Hotels and Resorts. You typically wouldn’t share family photos at the zoo on these sites, but would instead reach out to expand business relationships. LinkedIn, SlideShare, Xing and Viadeo fit into this category. Unlike the original social networks, professional social networks are focused more on business-related networking and information sharing. Skullcandy leverages music, videos, and blogs to encourage customers to purchase their products. Burt’s Bees uses spotlight videos to build product awareness and allows customers to buy products from their Facebook page. Zappos uses discussion posts, wall updates and Fan of the Week contests to engage with their customers. Here are some examples of successful business Facebook pages. Social networks are an effective channel for business to build credibility, and company and product awareness. Facebook, Google +, MySpace, and MeetUp are a few examples of these networks. These networks were designed as a platform for online social interaction and means of sharing similar interests, connecting with artistic groups, and personalizing Internet space. Social networking sites fueled the rise of social media. It’s time to play the game of social media to keep up with your competitors. By doing so, we can more easily determine what social media networks work for your company and which ones you don’t really need to invest time in. Before we go there, let's make social media a bit easier to understand by categorizing the various types of networks. When determining which social media networks work best for your company, there are a number of things to consider. The social networks that you use can help your company grow through brand awareness, promotions, and customer feedback. When you play the game, you need to evaluate different options and understand that the choices that you make are critical to your success.
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