But for nearly all men, this is where the cognitive dissonance comes in, as the male hind brain (“Sex!”) fights it out with more-evolved neural pathways (“Cool industrial design!”). Nearly all men know this, although that apparently doesn’t stop some of the less socialized from asking. Dressing up women in such artificially sexy outfits sends the message that these women are available for sex. Not all attention is good, since it highlights to women attending the show that these products are not for them, as well as driving off men who find being so blatantly manipulated distasteful. Rather, my point is that companies that rely on models whose various assets are stress-testing spandex or exposed to air are trying so hard that they fail. My complaint isn’t that attractive people are trying to get me to pay attention to their products. As I counted informally, I saw a trade-show audience of roughly 60-40 in the favor of men, but more 50-50 across booth staff, excluding the leggy models.Ĭomments on my Economist piece are all over the place and instructive, whether they agree or not. Not the sort of men who might consider CES or a boat show akin to a boys’ night on the town. At the Economist’s Babbage blog, I wrote an account (“ Silicon Implants”) of the bizarreness of seeing so much skin and tight clothing this year at Macworld | iWorld, which traditionally attracts a more even male/female ratio, and My intent here is to inform with a little provocation, and to create the same kind of cognitive dissonance many of us experienced in person as you see the pictures and then read the words. Not subtle, that, but are we engaging in the same approach we’re deploring? Note this photo by Jeff Carlson, for instance, which displays attractive women in close-fitting (and uncomfortable, one of them reported in the ladies’ room with Tonya Engst nearby) shiny purple jumpsuits, but also illustrates the extremely unpleasant marketing tactic of having a 2D bar code attached to these women’s backsides, and the company’s logoĪppearing at their waists. Can we write about the seemingly unnecessary titillation that such babes add to an event without also falling into the trap of promoting some kind of tease? Probably not. Writing about booth babes, the skimpily or tightly dressed hired models (almost always women) who try to lure in trade-show attendees to learn more about a firm’s products and services, puts one into contortions. ![]() #1643: New Mac mini and MacBook Pro models, new second-gen HomePod, security-focused OS updates, industry layoffs.#1644: Explaining Mastodon and the Fediverse, HomePod Software 16.3 and tvOS 16.3, GoTo breach.#1645: AirPlay iPhone to Mac for remote video, Siri learns to restart iPhones, Apple's Q1 2023 financials.1646: Security-focused OS updates, Photos Workbench review, Mastodon client wishlist, Apple-related conferences.1647: Focus-caused notification issues, site-specific browser examples, virtualizing Windows on M-series Macs.
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